Lindsey Dinneen is the Director of Marketing for Keys to Literacy. She has over ten years of experience as a leader in many areas of marketing and business, encompassing a variety of industries, including medtech, education, performing arts, fitness and wellness, start-ups, B2B services, hospitality, and event management. As a professional ballerina and modern dancer for over a decade, Lindsey founded a nonprofit professional dance company in 2015, and a brick-and-mortar dance studio in 2016—she quickly led them to success, utilizing digital and traditional marketing channels, employing powerful branding, and maximizing ROI by embracing organic and guerilla marketing strategies and networking. Her marketing expertise includes website design, social media strategy, branding, organic and paid SEO, multi-channel paid advertising, event marketing and promotion, marketing collateral design, copywriting, expert positioning strategy, and online course and webinar creation. Lindsey has been featured for her expertise and experience more than 30 times in publications including Authority Magazine, Entrepreneur, Fortune, Real Simple, Thrive Global, ASPIRE Magazine, Medium, and more. She champions health and wellness through her online dance, stretching, and mindfulness courses, serves as an advisory board member for Texas A&M University-Texarkana’s Women in Leadership certificate program, and still performs dance professionally as a guest artist across the States. Lindsey holds an MS in Management & Leadership and an MBA from Western Governors University, a BA in Dance from Mercyhurst University, and an AA in Liberal Arts from Northern Virginia Community College.