Ivetha began her career as a public school educator initially in elementary education, and after a short period of time transitioned over to middle school where she taught intensive reading and coached teachers around improving their reading instructional practices. In this role, she delivered professional development that incorporated the latest research-based literacy content. Ivetha then moved into the education private sector where she worked as a literacy coach supporting and transforming failing schools. Through this work, she engaged with all levels of school district leadership and assisted teachers with improving student academic achievement. Ivetha received her B.S. in Elementary Education from St. Petersburg College, her M.A. in Reading Education from the University of South Florida, and her Ed.D. in Educational Leadership from the University of Phoenix.